Contact export fields

When you export contacts from rasa.io, you get a file with one row per contact and several columns of data. This article explains what each column means.

How to export

From Contacts → All Contacts or any list, you can export contacts to a CSV file. Look for the export option in the page's controls.

What's in the export

A typical export includes:

Identity fields:

• Email — the contact's email address (the primary identifier)
• First Name
• Last Name

Status fields:

• Status — active, bounced, unsubscribed, suppressed, etc.
• Can Email — whether rasa.io will send to this address (true/false)
• Subscribed Date — when they were added to your account
• Unsubscribed Date — if applicable

Engagement fields:

• Emails Sent — total sends this contact has received
• Opens — total opens
• Clicks — total clicks
• Open Rate — opens as a percentage of sends
• Click Rate — clicks as a percentage of sends
• Last Activity — most recent open or click
• Last Open Date
• Last Click Date

List & subscription fields:

• Lists — which lists they're a member of
• Subscriptions — which subscription types they're opted into

Identifiers:

• rex ID — rasa.io's internal contact identifier (UUID)
• newsletter ID — per-newsletter identifier (UUID) — used for sign-up form personalization, unsubscribe links, etc.

Using exports

Common uses:

• Reporting — pull engagement data into a spreadsheet or BI tool
• Backups — keep a copy of your contact data
• Migrations — move data into another system
• Troubleshooting — share data with support for diagnosing specific contact issues

Custom fields

If you've stored custom fields on contacts (e.g., company name, member ID, role), those columns also appear in the export.

File format

Exports come as CSV files, suitable for opening in Excel, Google Sheets, or any data tool that handles CSVs.

For large exports (tens of thousands of contacts or more), the export may take a few minutes. You'll get an email when the file is ready to download.

Privacy considerations

Contact exports include personal data. Handle carefully:

• Don't share files via insecure channels
• Delete files when you no longer need them
• If you're subject to GDPR or similar regulations, exports may be part of a data subject access request — keep audit trails

What's next

• Importing contacts — bringing data back in
• List hygiene and cleaning — using export data to clean your list
• Subscribers vs contacts — understanding what the data represents