Email Health Report

The Email Health Report gives you a top-down view of your newsletter's overall health — delivery, engagement, list quality, and trends.

How to access it

You can request an Email Health Report from support@rasa.io. For most clients, this is delivered as a periodic review rather than something you pull on demand from the dashboard.

If your account has it enabled, you can also find it under your newsletter's Analytics.

What's in the report

A typical Email Health Report covers:

Delivery health:

• Bounce rates (hard and soft)
• Deliverability trends over the report period
• Spam complaint rates
• Sender reputation indicators

Engagement health:

• Open and click rates
• Comparison to industry benchmarks
• Trend lines for the report period
• Segmentation by domain (Gmail, Yahoo, Outlook, etc.)

List health:

• Total contacts and subscribers
• Growth and churn (subscribes vs unsubscribes)
• Active vs inactive ratios
• Recommendations for list hygiene

Content health:

• Top-performing topics
• Top-performing sources
• Articles driving the most engagement

How to use it

Email Health Reports are best for:

• Quarterly business reviews — share with leadership
• Identifying trends — spotting changes before they become problems
• Diagnosing issues — when something seems off, the report often shows where
• Setting strategy — using insights to refine sources, frequency, and content focus

Common signals to watch for

Falling open rates in a specific domain (e.g., Gmail or Outlook):

Usually means deliverability is degrading with that inbox provider. Could be related to authentication, content patterns, or list quality. Reach out to support — we can usually help diagnose.

Rising bounce rate:

Bad list import or list aging. Run a list hygiene pass.

Spam complaints climbing:

Content-audience mismatch or frequency too high. Re-evaluate who you're sending what.

Active subscribers dropping:

Audience disengaging. Time for re-engagement campaigns, content refresh, or list cleanup.

Acting on a report

When you get a report, ask:

1. What changed? Compare to the previous period
2. Why did it change? Look at sources, sends, list activity in the same window
3. What's the next step? Adjust strategy, fix specific issues, or maintain course

A health report is most valuable when you act on it. Reading without acting wastes the insight.

What's next

• Analytics overview — the full map of reports
• List hygiene and cleaning — acting on list quality issues
• Industry benchmarks — comparing to peers