The Email Health Report evaluates the performance of your newsletter across key metrics. Each metric is assigned a score based on predefined benchmarks, and an Overall Health Score is calculated.
Review your email health report
- In your account, navigate to Analytics> Email Health Report
- Click Email Health Report from the left side of the navigation.
- Your email health will be summarized by an overall health score, which is based on an aggregate of your newsletter metrics. This health score is percentile-based, which maps to an assessment that's based on your numerical score:
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- 1 - 2: Poor
- 3 - 4: Needs work
- 5 - 6: Okay
- 7 - 8: Good
- 8: Very good
- 9 - 10: Excellent
- Your aggregate engagement metrics, including Opens, Click-throughs, Hard bounces, Spam reports, and Unsubscribes are provided at the top of the email health dashboard, along with the total number of emails you've sent in the last 30 days.
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Scoring System
Each metric is scored based on performance relative to the benchmarks:
| Performance | Score |
|---|---|
| Excellent | 10 |
| Very Good | 8 |
| Good | 6 |
| Okay | 4 |
| Needs Work | 2 |
| Poor | 0 |
Example:
- Open Rate: 35% → Very Good → Score = 8
- CTR: 1.8% → Good → Score = 6
- Hard Bounce: 2% → Very Good → Score = 8
- Soft Bounce: 2.5% → Good → Score = 6
Total Score = 8 + 6 + 8 + 6 = 28
Average Score = 28 ÷ 4 = 7
Overall Health Score
The Overall Health Score is calculated as the average of all metric scores. This score determines the campaign's overall performance category:
| Score Range | Overall Health |
|---|---|
| 1 - 2 | Poor |
| 3 - 4 | Needs Work |
| 5 - 6 | Okay |
| 7 - 8 | Good |
| 9 - 10 | Excellent |
Example Analysis:
- Opens: 35% → Very Good → Score = 8
- CTR: 1.8% → Good → Score = 6
- Hard Bounce: 2% → Very Good → Score = 8
- Soft Bounce: 2.5% → Good → Score = 6
Total Score = 28
Average Score = 7
Overall Health: Good
Key Takeaways
- Monitor key metrics to identify underperforming areas.
- Strive for Excellent or Very Good benchmarks in all metrics for high newsletter health.
- Regularly review the Overall Health Score to track improvements over time.
This report offers actionable insights into improving email performance and ensuring effective engagement with your audience.