Give our AI recommendation engine a boost with data you may have already collected on your subscribers.
Overview
rasa.io allows you to "pre-seed" our AI by importing interest tags for your subscribers. This means you can give our AI an initial understanding of what topics your contacts are interested in, helping it to make more relevant article recommendations right from the start.
While we recommend relying primarily on behavioral data from each individual's newsletter engagement—since CRM interest data can quickly become outdated—this import feature is a valuable tool to kickstart personalization for your audience.
Don’t Have Any Interest Data Yet? No Problem!
If you don’t have existing interest data, that’s totally fine. As we mentioned, behavioral data—how subscribers engage with their newsletters—tends to be much more indicative of what they truly want to read. rasa.io’s AI continuously learns and adapts based on each individual’s reading habits, so even without an interest import, your newsletter will still become more personalized over time.
Why Import Interests?
- Jumpstart Personalization – Provide the AI with an initial understanding of each subscriber’s interests.
- Enhance Early Engagement – Ensure that new subscribers receive highly relevant content from the first send.
- Leverage Existing Data – Use information already stored in your CRM or other sources to inform the AI.
How can I Import Interests?
Reach out to your Customer Success Manager on more info about how to utilize this feature if you are an Enterprise customer.