Glossary

Quick definitions of common rasa.io terms.

Contact — anyone in your contact database. May or may not be subscribed to receive emails.
Subscriber — a contact who is opted in to receive at least one of your subscription types.
List — a static group of contacts you build for targeting (e.g., "Webinar Registrants March 2026"). You add and remove members manually or by file import.
Subscription Type — a category of email a contact can opt into or out of (e.g., "Weekly Newsletter," "Special Promotions").
Admin — a team member who can manage other users.
Member — a team member who can edit messages they have access to but cannot manage the team.

Newsletter — your recurring, AI-personalized email.
Sequence — a drip campaign (e.g., onboarding series, marketing campaign, event registration journey).
Blast — a one-time broadcast to a list.

Content Pool — the collection of articles available for your upcoming newsletter.
Source — where articles come from (an RSS feed, a topic Scout discovers articles for, etc.).
Featured Source — a source where all articles are automatically featured.
Featured Article — a single article promoted to higher priority.
Scout — rasa.io's AI agent for content discovery and topic management.
Section — a grouping of articles within a newsletter (e.g., "Industry News"). Defined per newsletter.
Location — a placement slot in your layout for images or text (e.g., Banner 1, Square 1, Text 1).
Whitelist — keywords that articles must contain to be included.
Blacklist — keywords that exclude articles from being included.
Custom Tags — tags you add manually to articles. These are internal but help rasa.io's AI understand article topics.

Frequency — how often your newsletter sends: Weekly, Biweekly, or Monthly.
Cutoff Offset — how many hours before send rasa.io stops automatically pulling content from your sources. You can still add content manually until the newsletter generates.
Override — a customized version of a single send (different time, different cutoff). Shows in a different color on the calendar.
Skip — telling rasa.io to skip a specific send without changing the overall schedule.

Include Lists — lists you're sending the newsletter to.
Exclude Lists — lists you're suppressing from a send (their members won't receive it).
Segment — a subset of contacts based on rules or attributes (available to Enterprise clients only).

Layout — the visual structure of your email (header, content arrangement, footer). Used to be called a "template."
Standard template — drag-and-drop modules with four pre-built options: Classic, Newspaper, Insights, and Big and Bold. Recommended for most customers; optimized for all email clients, low maintenance.
Drag-and-drop builder — custom template builder for clients who want more flexibility and are willing to spend more time maintaining the template.
Custom HTML Template — a fully custom HTML layout you build or upload, using rasa.io's special tags to insert dynamic content. For clients with very specific brand design requirements and access to HTML expertise.

Domain Authentication — DNS setup that proves to inbox providers that rasa.io can send mail on your behalf.
Suspect Click — a click that's likely from a bot rather than a human (e.g., a corporate security scanner).
Open Rate — percentage of recipients who opened.
Click Rate — percentage of recipients who clicked at least one link.

AI Sourcing — the conversational interface for working with Scout to discover content and topics.
Top Articles Page — a public-facing page showing the top articles from your newsletter.