ENTERPRISE: What is lead text?

Lead text is open-ended space for you to include copy, imagery, and links directly below the masthead of your newsletter and above the articles. Lead text is a great tool to use if you would like to send a message for all subscribers to see. For example, if using the rasa.io newsletter for the first time, it might be a good idea to input lead text conveying a message like this…”Welcome to our new AI Newsletter!” 

You can also control how long lead text is sent out in your newsletter by using the calendar controls. 

Here is an example of how the lead text would filter into a newsletter.