Bounce - A permanent failure to deliver the email, based on conditions with the recipient mail server.
Unsubscribed - Opted out via link in newsletter footer.
API - Unsubscribe was done manually via the dashboard or through other integrated platform.
Dropped - Similar to a bounce, if our email service provider has attempted a send to this email before and repeatedly seen bounces, invalid email or spam reports returned, it will "drop" it in order to protect the sender reputation.
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