You have the option in the Design page to add static URLs in several different place including Header Logo, Images and Text, and the Footer. These are all great tools to drive traffic to the sites that you link out to via these static components in the newsletter.
You can find the click data for these links in the Analytics page. If you are using the same link multiple times throughout the newsletter and want a better idea of which image or hyperlink is generating these clicks, we suggest you use UTM codes to differentiate them. UTM codes are the tags added to the end of a URL to help you track where website traffic comes from once that URL is clicked. These codes will not affect the website page, it will just allow you to break out your analytics in a more granular way so that you can have a clear picture of where your traffic comes from.
For example, if I wanted all traffic for my Header Logo, a banner Image and in the Footer to go to https://www.rasa.io but I wanted to see the different click data for each, I would use the below UTM codes for the URL field entered in the Design page:
Header Logo: https://www.rasa.io/?utm=newsletter_header
Banner in Images and Text: https://www.rasa.io/?utm=newsletter_banner1
Footer Logo: https://www.rasa.io/?utm=newsletter_footerlogo