So you have access to a large amount of analytics on your newsletter... Now you may be wondering, "What can I do with all of this information?" You can utilize the analytics to your advantage and produce a well-engaged newsletter for your subscribers!
Monitoring your analytics is important for maintaining and or increasing engagement on your newsletter. It provides you with great insight into the interests of your subscribers. Keep an eye on what articles, sources and topics are getting the most engagement. You can use that information to inform your content strategy. You may learn your readers are really interested in a certain topic so maybe you write a blog about that topic - or find similar articles to add to your future newsletters. To learn about rasa.io topics, check out this page! Alternatively, you may see a source that is not performing the way you thought it would. Consider removing that source and adding one that complements the ones that are high-performing.
Need help analyzing a report? Contact firstname.lastname@example.org and we'd be happy to make recommendations!
If you are wanting to learn more about analytics, check out these pages!