If you plan to feature the same URL more than once in future newsletters using Scheduled Content, it's important to understand how the rasa.io platform identifies and handles repeated links.
Why only one article per URL can be scheduled
When you add content to Scheduled Content in rasa.io, our system uses the URL as the unique identifier for that article. This helps us track engagement, avoid duplicates, and maintain consistency in how content is handled.
Because of this:
If you try to schedule multiple articles with the exact same URL for different future dates, the system will treat them as the same article — even if you’ve changed the headline or description.
The result? Your new scheduled entries may overwrite or merge with your original entry.
The solution: Use UTM codes to make URLs unique
To schedule the same article multiple times on different dates, we recommend modifying the URL slightly using UTM parameters. These parameters make each version of the link unique while still pointing to the same destination.
Example:
Let’s say your base URL is: https://example.com/awesome-report
To schedule this article for three different send dates, you could use:
- https://example.com/awesome-report?utm_source=rasa&utm_campaign=april1
- https://example.com/awesome-report?utm_source=rasa&utm_campaign=april8
- https://example.com/awesome-report?utm_source=rasa&utm_campaign=april15
Each of these links will be treated as a separate article in Scheduled Content, allowing you to:
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Customize the title or description for each instance
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Set different rank levels if desired
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Feature the same report multiple times without merging issues
Recap:
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rasa.io uses the URL as the unique identifier for scheduled articles.
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To schedule the same content more than once, change the URL slightly using UTM codes.
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This allows you to reuse content across multiple newsletters without overwrite issues.