---
title: Managing your contacts
description: Learn how to navigate the Contacts section in rasa.io — manage your contact database, organize contacts into lists, and set up subscription types.
---

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1. [rasa.io Knowledge Base](https://help.rasa.io/?hsLang=en)
2. [Contacts & Subscribers](https://help.rasa.io/contacts-subscribers?hsLang=en)

# Managing your contacts

The **Contacts** section is where you manage everyone in your rasa.io database — who they are, what lists they're on, and what they're subscribed to. To get there, click **Contacts** in the top navigation.

You'll see three main areas:

- **All Contacts** — your full contact database
- **Lists** — static groups used to define your audience
- **Subscriptions** — the subscription types your contacts can opt in or out of

### All Contacts

All Contacts is your complete contact database. Every person you've imported or who has signed up is here.

Use the search bar or the **All Status** filter to find specific contacts. Status options include active, bounced, and unsubscribed.

Click any contact to open their detail panel, which shows:

- **Engagement stats** — emails sent, open rate, click rate, and average articles read
- **Lists** — which lists they belong to
- **Subscriptions** — which subscription types they're enrolled in
- **Recent activity** — last activity, last open, last click, and when they subscribed

From the detail panel you can also **Edit Contact** to update their name, email, or status.

### Lists

Lists are static groups of contacts. They're how you define who receives a given newsletter, blast, or sequence — you assign lists to a message in that message's **Audience tab**.

To create a list, click **+ Create List** and choose a source:

- **Blank list** — start empty and add contacts manually
- **Upload file** — import from a CSV or Excel file
- **Integration** — pull a list from a connected system like HubSpot (if connected)

To add contacts to an existing list, click into the list and use the **+ Add Contacts** button (search existing contacts or create a new one) or the **Imports** button to upload a file.

Note: file-managed lists only allow imports — manual additions aren't available on those lists to keep them in sync with the source file.

To edit a list's name or description, click the pencil icon on the list card.

⚠️ The **Archive All Contacts on This List** option in the list edit panel archives the contact records org-wide — not just their list membership. Use with caution.

Lists can also be used as **exclude lists** — contacts on an exclude list will be suppressed from receiving a message even if they're on an included list. This is useful for things like suppressing contacts who already registered for an event, new members who are in a separate onboarding sequence, or anyone you want to hold back from a specific send. Exclude lists are configured in the message's **Audience tab**.

### Subscriptions

Subscription types define what your contacts are signed up to receive. rasa.io automatically creates a subscription type for each newsletter on your account, named to match the newsletter. This allows subscribers to manage each newsletter independently. If you need additional subscription types — for example, for blasts or sequences — you can create them in **Contacts → Subscriptions**.

 

To create a subscription type, click **+ Create Subscription Type** and give it a name and description.

Each subscription type can be mapped to a HubSpot subscription type if you have HubSpot connected. To manage that mapping, click **Manage Integrations** on the subscription type card.

Subscription types are assigned to a message in that message's **Audience tab**, where you also control opt-in/opt-out behavior.

### What's next

- Importing contacts — adding contacts in bulk via CSV or integration
- Team access — managing who on your team can access what

- [Getting Started](https://help.rasa.io/getting-started?hsLang=en)
- [Newsletters](https://help.rasa.io/newsletters?hsLang=en)
- [Sequences & Blasts](https://help.rasa.io/sequences-blasts?hsLang=en)
- [Contacts & Subscribers](https://help.rasa.io/contacts-subscribers?hsLang=en)
- [Analytics & Reporting](https://help.rasa.io/analytics-reporting?hsLang=en)
- [Deliverability & Compliance](https://help.rasa.io/deliverability-compliance?hsLang=en)
- [Account & Billing](https://help.rasa.io/account-billing?hsLang=en)
- [Troubleshooting](https://help.rasa.io/troubleshooting?hsLang=en)
- [Security & Privacy](https://help.rasa.io/security-privacy?hsLang=en)

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