This report will show you all of your open, click, delivery, and bounce data for any given date range of your choosing. You also have the option to customize your view by day, week, or month.
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Here is what each column on the report means:
- Total Opens - The total amount of times your email was opened. If one person opens the email multiple times, each of those opens will be counted.
- Total Clicks - The total amount of times that someone clicked on a link within your email. If one person clicks on a link multiple times, each of those clicks will be counted.
- Unique Opens - The unique amount of times your email was opened. If one person opens the email multiple times, we will only count 1 of their opens.
- Unique Open Rate=(Unique Opens÷Emails Delivered)×100
- Unique Clicks - The unique amount of times that someone clicked on a link within your email. If one person clicks on a link multiple times, one 1 of those clicks will be counted.
- Unique Click Rate=(Unique Clicks÷Emails Delivered)×100
- Delivered - How many emails were successfully delivered to your subscriber's inbox.
- Bounces - How many email addresses bounced when we attempted delivery.
- Export your Contacts list to see the list of emails that have bounced in our system.
'Group by' Filter:
- Group by Day - A granular view of your email opens and clicks on a day-to-day basis. This is particularly useful for identifying specific days that saw higher engagement if you send a daily newsletter. The above rates are based on the amount of emails delivered for that day.
- Group by Week - A broader view of the engagement over the entire week. If you only send once per week, the data will be the same as if you grouped by day. If you send more than once per week, the data will be aggregated over multiple days and the above rates will be calculated based on overall audience penetration for that week. The open and click rates will show the engagement from your audience as a whole for that week.
- Group by Month - Similar to grouping by week, this filter will show you a high level overview of how engaged your audience was over the entire month long period. The above open and click rates will also be calculated based on your audience as whole instead of how many total emails were sent that month.