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Why didn't my newsletter send?

Most cases where a newsletter doesn't send aren't delivery problems — they're generation problems. Here's how to confirm whether your newsletter failed to generate and what to do about it.

How to confirm your newsletter didn't generate

Check these in order:

  1. Go to Analytics → Daily Stats — the current newsletter date does not appear in the date dropdown
  2. Go to Content → Content Pool → History — there is no entry for that send date

If both are true, the issue is generation, not delivery.

Most common reason: content requirements not met

Your newsletter will only generate if your Article Counts settings can be satisfied at the scheduled time. Go to your newsletter's Content tab and check:

  • Min count — the minimum articles needed to generate
  • Max count — the maximum articles allowed
  • Max per source — the most articles allowed from any single source

Then go to Content → Content Pool and check how many active articles were available at the time of the send. Remember that the cutoff window applies — articles that came in after the cutoff weren't eligible.

If your available articles couldn't meet the Min count under your Max per source rules, the newsletter won't generate.

Other causes

  • Automation was turned off — check your newsletter's Schedule tab to confirm automation is ON
  • No list attached — confirm a list is assigned in the Audience tab
  • Source went quiet — a source may have stopped publishing, reducing your available articles

If you've checked all of the above and can't identify the cause, contact support@rasa.io with your newsletter name and send date.