Why didn't my newsletter send?
Most cases where a newsletter doesn't send aren't delivery problems — they're generation problems. Here's how to confirm whether your newsletter failed to generate and what to do about it.
How to confirm your newsletter didn't generate
Check these in order:
- Go to Analytics → Daily Stats — the current newsletter date does not appear in the date dropdown
- Go to Content → Content Pool → History — there is no entry for that send date
If both are true, the issue is generation, not delivery.
Most common reason: content requirements not met
Your newsletter will only generate if your Article Counts settings can be satisfied at the scheduled time. Go to your newsletter's Content tab and check:
- Min count — the minimum articles needed to generate
- Max count — the maximum articles allowed
- Max per source — the most articles allowed from any single source
Then go to Content → Content Pool and check how many active articles were available at the time of the send. Remember that the cutoff window applies — articles that came in after the cutoff weren't eligible.
If your available articles couldn't meet the Min count under your Max per source rules, the newsletter won't generate.
Other causes
- Automation was turned off — check your newsletter's Schedule tab to confirm automation is ON
- No list attached — confirm a list is assigned in the Audience tab
- Source went quiet — a source may have stopped publishing, reducing your available articles
If you've checked all of the above and can't identify the cause, contact support@rasa.io with your newsletter name and send date.