Elevated Click Activity - March 2025
You may notice an ongoing issue affecting email open and click data. Our team has identified that a recent update from a popular email security software vendor has likely triggered more frequent automated security checks, leading to a temporary increase in reported clicks. While this may cause inflated engagement metrics, rest assured that your data remains safe, and we are continuously monitoring the situation. We occasionally see patterns like this occur, and in most cases, engagement data levels out and returns to normal over time.
What You Should Focus On:
Use the "Without Suspect Clicks" filter – Available on all analytics reports, this helps filter out suspected bot activity for a clearer picture of real engagement.
Rely on unique opens and clicks – These provide a more accurate representation of subscriber engagement, as total counts can be easily inflated.
Encourage subscribers to whitelist your sending address – This helps ensure better email deliverability and reduces security-related issues.
Troubleshooting subscriber access – If any of your subscribers report issues receiving emails or opening links, check out this resource for guidance.
We appreciate your patience as we continue monitoring this issue. If you have any questions, don’t hesitate to reach out—we’re here to help!