This report will show you all of your open, click, delivery and bounce data for any given date range. Here is what each column on the report means:
- Total Opens - The total amount of times your email was opened. If one person opens the email multiple times, each of those opens will be counted.
- Total Clicks - The total amount of times that someone clicked on a link within your email. If one person clicks on a link multiple times, each of those clicks will be counted.
- Unique Opens - The unique amount of times your email was opened. If one person opens the email multiple times, we will only count 1 of their opens.
- Unique Clicks - The unique amount of times that someone clicked on a link within your email. If one person clicks on a link multiple times, one 1 of those clicks will be counted.
- Delivered - How many total emails were successfully delivered.
- Bounces - How many email addresses bounced when we attempted delivery. Export your Contacts list to see the list of emails that have bounced in our system.
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