The Topics Report provides insights into how different topics are performing across your newsletter content. This can help guide future content strategy by highlighting what your audience finds most engaging.
The topics you see listed on this report are the words or phrases that have been derived from the content in your newsletter that have been most engaged with. You can view the most popular or trending topics within your audience for any date range. These topics can greatly inform you on what your audience is most interested in and help inform your upcoming newsletters in terms of content selection.
Where do these topics come from? Read more about how our AI tags articles and uses those topics for personalizing future newsletters.
In addition to the topic list, the report includes a bar chart that visually compares topic performance. This makes it easy to identify top-performing topics at a glance.
To access the Topics Report for your newsletter, you will need to go to the Analytics page and click Topics on the left-hand side.
You can export the Topics Report, including the chart and list, in the following formats:
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PDF
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.XLSX (Excel)
This is helpful for reporting, sharing with your team, or tracking performance over time.
Another place you can view Topics on the dashboard is on the landing page when you log in. It will look like this:
