Understanding unsubscribes

Understanding how unsubscribes work helps you manage your list accurately and stay compliant.

How contacts unsubscribe

Contacts can unsubscribe by clicking the Unsubscribe link in the footer of any newsletter they receive. rasa.io also supports Google's one-click unsubscribe feature for Gmail users.

Once a contact unsubscribes, they will no longer receive that newsletter. With per-newsletter subscription types, unsubscribing from one newsletter does not affect their subscription to others.

How long does it take?

Unsubscribe requests are typically processed within 24-48 hours. During this window, a contact may still receive one more send. If a contact continues receiving emails after 48 hours, contact support@rasa.io.

How to see who has unsubscribed

Go to Contacts → All Contacts and use the All Status filter to select Unsubscribed. You can also export your contacts to get a full list with unsubscribe reasons and dates.

Managing unsubscribed contacts

You have a few options:

• Leave them in your account — unsubscribed contacts remain in your database but won't receive emails. They still count toward your billable contacts.
• Archive them — archiving removes them from your active contact count. Use the bulk archive tool if you want to clean up a large number at once. See List hygiene and cleaning for details.

Never re-add contacts who have unsubscribed without their explicit consent — this is a CAN-SPAM violation.